Max Reiboldt, CPA

In a 2-part lecture, Max Reiboldt, CPA, President and CEO of Coker Group, discusses differences in work habits and demographics between Baby Boomers, Gen-Xers, and Millennials in urology. Mr. Reiboldt explains that while Baby Boomers still represent the majority of practicing urologists, members of this generation are retiring at an accelerated rate, and Generation Xers and Millennials—the so-called “Next Gen”—are rapidly replacing them in leadership roles. He observes that while there are distinct generational differences in work style, including greater flexibility and less adherence to rules among the younger cohort, all generations share an underlying goal of delivering high-quality patient care.