Neil H. Baum, MD

Neil H. Baum, MD

Tulane University School of Medicine, Louisiana State University Medical School, Vanguard Communications Group

New Orleans, Louisiana

Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.

Disclosures:

Articles by Neil H. Baum, MD

Seven Heavenly Virtues in the Urologic Practice

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses seven best practices for successful urologists to ensure business success, as well as how to cultivate them. Dr. Baum highlights areas such as phone etiquette, response times for phone calls and email, and cleanliness of facilities. He also suggests good habits for improving communication between urologists and patients as well as urologists and referring physicians. Dr. Baum further discusses ways to increase visibility in the community and how to exceed patient expectations.

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Seven Deadly Sins in the Urologic Practice

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses seven deadly “sins” that can occur in a urologic practice. Dr. Baum covers bad habits, including being unavailable to patients or making them wait an unreasonable amount of time, failing to manage your online reputation, and lack of search engine optimization on a practice’s website. For each of these “sins,” Dr. Baum offers some innovative solutions for conquering them.

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The Butterfly Effect for Urologists

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses how small changes can have a big impact on a urology practice. He notes the importance of how patients are greeted on the phone, since that is their first impression of the practice. He suggests that practices can improve both the patient experience and efficiency by directing patients to the practice website before they even come to the office. Dr. Baum then highlights the importance of demonstrating empathy and actively listening to patients without interrupting. He also emphasizes the effect that a follow-up phone call can have after the patient has a procedure, even when delivering negative results. According to Dr. Baum, these small actions ripple out and create a butterfly effect across a practice, producing dramatic positive outcomes for patients.

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Medication Compliance for Urologists (Part 2 of 2)

In the second of a two-part series, GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, offers more suggestions on how to deal with poor medication compliance, noting the impact of non-compliance on morbidity and disease progression. He first discusses the use of technology-smart amber vials that help patients take their medications on time. Dr. Baum also identifies companies that are offering help to patients with medication compliance, including PillPack.com, Walgreens, and even Google/Alexa search. He further recommends prescribing one pill for multiple medications, something urologists will be familiar with, having used alpha blockers and 5ARIs for years. Dr. Baum also notes that the future of medication will simplify this problem with the introduction of 3D printed personalized polypills, and illustrates the changes with a case study.

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Medication Compliance for Urologists (Part 1 of 2)

In the first of a two-part series, GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School in New Orleans, Louisiana, discusses poor medication compliance, which is linked to 125,000 deaths per year, and what doctors need to do to keep patients safe. He details reasons for poor compliance, including patients trying to save money and confusion due to the multiple medications prescribed, especially for old patients. Dr. Baum suggests supplying patients with a wallet card to list all their medications, checking in with patients with open-ended questions about how they are handling their medications, and providing patients with credible educational materials. He further recommends providing patients with a cost comparison for their medications, helping them save money and avoid non-compliance due to them searching on their own for cheaper options. Dr. Baum also notes that partnering directly with pharmacists can improve adherence by 66%.

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Associate Editors


Mark A. Moyad, MD, MPH
University of Michigan
Ann Arbor, Michigan