Neil H. Baum, MD, presented “Enhancing Referrals from Other Physicians and Non-Medical Referral Sources” for the Grand Rounds in Urology audience in November 2020.
How to cite: Baum, Neil H. “Enhancing Referrals from Other Physicians and Non-Medical Referral Sources” November 2020. Accessed Dec 2024. https://dev.grandroundsinurology.com/enhancing-referrals-from-other-physicians-and-non-medical-referral-sources/
Summary:
GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, shares how to enhance referrals from other physicians and non-medical sources. Developing relationships with referring physicians form a key pillar in building a successful practice. Dr. Baum discusses how prompt replies make it more likely for physicians to continue referring to your practice. He also gives tips on how to improve the communications process with referrers, how to manage possible interruptions, and when to update them on patients they referred. Dr. Baum suggests that specialists send out a newsletter to referring physicians to keep them updated on changes or developments to their specialty, as well as to introduce themselves to new physicians who start practicing in their area. He also notes the importance of non-medical referrals and how to enhance these relationships. Finally, he emphasizes that, although gifts are not usually a main reason for someone to give a referral, if they are used they should be memorable.
For more commentary from Dr. Baum, visit his Improving Your Urology Practice page.
ABOUT THE AUTHOR
Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.
