Neil H. Baum, MD

Neil H. Baum, MD

Tulane University School of Medicine, Louisiana State University Medical School, Vanguard Communications Group

New Orleans, Louisiana

Neil H. Baum, MD, is a Clinical Professor of Urology at Tulane Medical School in New Orleans, Louisiana. He is also a retired urologic surgeon. Additionally, Dr. Baum serves as the Medical Advisor to Vanguard Communications Group. Dr. Baum is the author of Marketing Your Clinical Practice - Ethically, Effectively, and Economically, which is in its 4th edition, has sold over 175,000 copies, and has been translated into Spanish. He also wrote The Complete Business Guide to a Successful Medical Practice, which was published in 2015. Dr. Baum was the columnist for American Medical News for more than 25 years. Dr. Baum also wrote the popular column, “The Bottom Line,” for Urology Times for more than 20 years. He is a requested speaker each year to the Practice Management Seminar for the American Urological Association (AUA), where he discusses techniques for making urology practices more efficient and more productive. He has written more than 9 books on practice management and over 250 peer-reviewed articles on various urologic topics. Dr. Baum is also the medical advisor to Vanguard Communications Group.

Disclosures:

Articles by Neil H. Baum, MD

Time Saving Tips #1: Getting a Handle on Prior Authorizations

Time Saving Tips #1: Getting a Handle on Prior Authorizations

Posted by | Nov 2020

Grand Rounds in Urology Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses how getting a handle on prior authorizations can help doctors deal with loss of income. At present, many doctors are facing lost revenue due to decreasing reimbursements and rising overhead costs, and one of the best ways to deal with this problem is to increase efficiency and productivity by learning how to make the most of prior authorizations. Dr. Baum explains why prior authorization is important, as well as how the process has changed in the last five years. He then advises that it is a good idea to have one person on staff who is a prior authorization expert as this will make the process more efficient and decrease the number of denials. He emphasizes the importance of the expert having deep knowledge of various red flag features of prior authorizations, which can result in huge delays and even denials. The bottom line according to Dr. Baum is that these specialists can do a great deal to improve productivity, efficiency, and even staff morale.

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The Science Behind Burnout

The Science Behind Burnout

Posted by | Nov 2020

Grand Rounds in Urology Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, looks at the science behind burnout, which is extremely prevalent among doctors, and particularly among urology residents and fellows. He lists the telltale signs of burnout and discusses its relationship to telomeres, the caps on the ends of chromosomes which prevent them from “fraying.” Most people have long telomeres but, as Dr. Baum explains, in instances of stress or burnout they shorten, resulting in DNA breakage and cellular dysfunction. He then discusses the effect these shortened telomeres can have on emotions and immune function, and explores the relationship between various diseases and shorter telomeres. Finally, Dr. Baum offers some advice about how one can determine if they are suffering from burnout and points to where people can find more information on the subject of burnout and telomeres.

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Getting Your Practice to the Top of Google – Part 2

Getting Your Practice to the Top of Google – Part 2

Posted by | Oct 2020

In the second installment of a 2-part series, GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, offers advice about how urologists can get their practice onto the first page of Google search results. To make the most of advertising dollars with Google, it is necessary to have some understanding of search engine optimization (SEO). One of the best ways for a urologist to improve their SEO is to start blogging about their practice. Dr. Baum explains what this entails and how to do it well, highlighting the importance of word choice and noting that medical terminology is not as effective as catchy or humorous titles for getting eyeballs onto a blog. One of the most important steps for improving a urology practice’s SEO is to connect the blog to the practice’s website, so that potential patients can find it easily. Dr. Baum also offers some advice on how to come up with new content, as the most effective blogs have new posts at least once a month.

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Getting Your Practice to the Top of Google

Getting Your Practice to the Top of Google

Posted by | Oct 2020

GRU Contributing Editor Neil H. Baum, MD, Professor of Urology at Tulane Medical School, discusses the all-important Google search in part one of a 2-part series. First, he talks about why Google is the most important search engine. The first page of results captures more than 90% of all clicks, so it is imperative to figure out how to get your clinic onto that first page. Dr. Baum gives an example from his own practice about how he got onto the first page of search results by writing medical blog posts and recording videos about common issues that his patients come to him with.

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Associate Editors


Mark A. Moyad, MD, MPH
University of Michigan
Ann Arbor, Michigan